TIME TO LET GO: LESSONS I LEARNED FROM 9/11
As for many of you, this is not the first time I go through a major crisis that directly impacts a business I have started, worked very hard for, invested in, and nurtured for years. Yet I believe whether the business will survive the current crisis or not is beyond the point today, as so much is out of our hands. There is little we control in this current crisis. And most of what is at stake in the next weeks and months is worse than economic loss. So much worse that personally I have decided to let go, observe, and wait until the dust settles down so we can see clearly again. Stand still, conserve energy, save cash, and take care of my staff the best way I can. [...]