DONATING OUR EXPERTISE TO A GRASSROOTS FOOD SUSTAINABILITY PROGRAM   On March 18th, the Dominican government closed its borders in response to the rapidly developing COVID-19 pandemic. For Cabarete, a small town on the North Coast and home to Positive Solutions’ founder Thierry Daher, this has led to an overwhelming unemployment rate of 80%. With an estimated 65% of the local population relying on tourism, the community has suffered a major economic shock, leaving many people with no income. In short: today there are approximately 10,000 residents in Cabarete with very limited access to food. In response to this crisis, a grassroots coalition of local NGOs, farms, supermarkets, volunteers and elected officials have come together to form Cabarete Sostenible. The aim of this coalition is two-fold: In the short term: to purchase and distribute nutritious food ration packs [...]

By |2020-05-07T15:54:11+00:00May 7th, 2020|Blog|0 Comments

From Quarantine to Fighting Food Insecurity (almost) Overnight

Some of you recently reached out to enquire how “quarantining on the beach” felt…? Well, not like what you may imagine. So I thought I would volunteer some information on how isolating from the pandemic recently turned into fighting food shortages for 10,000 of my neighbors. An unexpected nudge from life I would like to share with you now... The story starts in Cabarete, a small beautiful beach town on the North Coast of the Dominican Republic where I live most of the time for 2 years now. Home to a culturally rich population of over 25,000 people, where locals primarily make their living off of tourism which provides basic necessities for the majority of the population. Yet, on March 18th 2020, the Dominican Republic was forced to shut down [...]

By |2020-05-04T17:40:15+00:00May 4th, 2020|Blog|0 Comments


As the world continues to be gripped by the developing COVID-19 crisis, everyone from governments to NGOs and community organizations to individuals are scrambling to fight back in any way they can. Scenes reminiscent of wartime: sweeping economic state intervention, country-wide lockdowns and curfews, supermarket rationing and overwhelmed healthcare systems, have become the new norm. When fighting an enemy so indiscriminate, so far-reaching, our response must be fast, globally cooperative, highly communicative and agile. Luckily, there is already a vast group of organizations that can fill these shoes with ease: for-profit brands. There has already been wide-spread coverage of companies stepping up to the plate and focusing their considerable resources to support healthcare professionals across the globe. From luxury fashion houses manufacturing face masks to distillers turning whisky into hand [...]

By |2020-04-11T09:48:18+00:00April 11th, 2020|Blog|0 Comments


ANTICIPATING & PREVENTING A HUMANITARIAN CRISIS Two years ago, after living 26 years in NYC, I decided to move to the North Coast of Dominican Republic in Cabarete, a welcoming, sunny and beautiful Caribbean beach town of 25,000 where locals and expats live in harmony. The town is also known as the kitesurfing, surfing and windsurfing Capital of the Caribbean. A watersport paradise, to me and to many. So surfing early in the morning, yoga at night and working during the day to create content for brands that make a positive impact felt pretty awesome (my “happiness sandwich”). It still does ;-) But then, COVID-19 hit a few weeks ago. And besides the obvious health crisis, the hard economic stop and personal inconveniences that most of the world suffers already, [...]

By |2020-04-09T10:01:14+00:00April 8th, 2020|Blog|0 Comments


While most governments are scrambling to adapt, mobilize and fight back against the spread of the coronavirus, their actions are often limited to their frontiers and slow to roll out. But the enemy in this war knows no frontiers, the virus knows no nationality and it is after humankind as a whole. It is coming for you, for us, for our families, and for our jobs: it is out to destroy our global economy. As humans, as professionals, we are all in this together. So what are you going to do about it? Stay home, wear a mask and gloves when you have to go out and keep your distance with others. Of course. That is the necessary defensive stance. Now how about punching back as well? In this battle [...]

By |2020-04-03T16:11:52+00:00April 3rd, 2020|Blog|0 Comments


As for many of you, this is not the first time I go through a major crisis that directly impacts a business I have started, worked very hard for, invested in, and nurtured for years. Yet I believe whether the business will survive the current crisis or not is beyond the point today, as so much is out of our hands. There is little we control in this current crisis. And most of what is at stake in the next weeks and months is worse than economic loss. So much worse that personally I have decided to let go, observe, and wait until the dust settles down so we can see clearly again. Stand still, conserve energy, save cash, and take care of my staff the best way I can. [...]

By |2020-04-09T09:28:42+00:00April 1st, 2020|Blog, Uncategorized|0 Comments

Positive Solutions – Tell a Better Nonprofit Story!

Positive Solutions’ core philosophy reminds me of American entrepreneur, author, and humanitarian activist Dan Pallotta and his famous TED Talk that rippled through the charitable sector and had every nonprofit veteran executive nodding their heads in a resounding, “YES,” including me. It was aptly titled, “The Way We Think About Charity is Dead Wrong.” In his famous talk, Dan argued that there exists a double standard between the for-profit and non-profit sectors. Especially in the areas of advertising and marketing there is discrimination toward any charity that invests in marketing because the common attitude is that donors don’t want to see their donations spent on advertising. “Our attitude is, ‘Well, look, if you can get the advertising donated, you know, to air at four o’clock in the morning, I’m okay with that. [...]

By |2019-11-20T11:17:00+00:00October 7th, 2019|Blog|0 Comments

With Great Power Comes Great Responsibility: Paving the Way to Ethical Marketing

Since the emergence of mass-marketing and public relations in the 1920’s, marketing & advertising disciplines have been making giant progresses almost every year. The art of reaching and convincing millions of people into buying a product, a service, creating needs out of nowhere, or electing never-heard-of-before politicians, has become a complex yet very efficient science. A science boosted by tech innovations like the massive adoption  of radio, television, the Internet, mobile communication, smartphones, big data and now: Artificial Intelligence. But that scientific technology , unlike most others, also came out of the box with little ethical guidelines and boundaries. With Great Power Came No Responsibility: While most marketers may not think they’re lying outright about their product or services (most countries’ laws prohibits it anyway so there is a boundary there), [...]

By |2019-09-18T17:10:58+00:00September 18th, 2019|Blog|0 Comments


Today we are proud to announce our partnership with Ocean Academy DR  — a surf and kitesurf school founded and operated by international surfing & kite surfing champion Luciano Gonzalez.  This partnership is twofold as it aims to develop surf & yoga retreats for professionals and corporate leaders, and to support Ocean Academy”s prosocial activities.  As a certified yoga instructor who incorporates his knowledge of yoga in his professional surf, kitesurf and SUP activities and teaching, Luciano Gonzalez became a natural driving force alongside Thierry Daher, founder of Positive Solutions and creator of Surfasana, in bringing into existence the unique yoga-surf-meditation practice. Thierry Daher has been a yoga and surfing enthusiast for years and has enjoyed firsthand the benefits of both practices in his professional life, as well as in his personal. Thierry is intending [...]

By |2019-09-10T18:58:10+00:00September 10th, 2019|Blog|0 Comments


As we are hosting our first Surfasana retreat in the Caribbean’s this weekend, we wanted to dive with you into the benefits of this unique practice integrating yoga, surfing, and meditation. It is now commonly recognized and scientifically validated that yoga and meditation are extremely beneficial to your mental and physical health, as well as your general well-being. But why converge a free-spirited practice life surfing with two ancient philosophies? Why weave together all 3 practices in one? Because their complementarity goes far beyond the simple feeling of wellbeing. Beyond the physical benefits of yoga, meditation and surfing, all three practices independently enable to better cope with stress, to steel yourself for challenges, and to go beyond one’s own limits – not just during practice, but also in life and [...]

By |2019-09-06T19:35:22+00:00September 6th, 2019|Blog, Uncategorized|0 Comments