Positive Solutions’ core philosophy reminds me of American entrepreneur, author, and humanitarian activist Dan Pallotta and his famous TED Talk that rippled through the charitable sector and had every nonprofit veteran executive nodding their heads in a resounding, “YES,” including me. It was aptly titled, “The Way We Think About Charity is [...]

Since the emergence of mass-marketing and public relations in the 1920’s, marketing & advertising disciplines have been making giant progresses almost every year. The art of reaching and convincing millions of people into buying a product, a service, creating needs out of nowhere, or electing never-heard-of-before politicians, has become a [...]

Today we are proud to announce our partnership with Ocean Academy DR  — a surf and kitesurf school founded and operated by international surfing & kite surfing champion Luciano Gonzalez.  This partnership is twofold as it aims to develop surf & yoga retreats for professionals and corporate leaders, and to support Ocean Academy”s [...]

In the news like in advertising and in entertainment, constant appeal to negativity, fear, violence and conflicting thoughts is often the go-to technique. And there is both a neurological reason and a business reason for it: it works. Problem is, it is actually hurting people mentally and sometimes even physically [...]

In this second article of our series about The Rise of the Conscious Consumer (and what it means for your brand), I would like to get further into drawing the profile of the new player I call The Conscious Consumer, its behaviors and expectations toward brands. While Milton Friedman famously [...]