Chapter 1: Meet the New Consumer: environmentally conscious and socially engaged.
In this first article of our series about The Rise of the Conscious Consumer (and what it means for your brand), I would like to introduce you to a new player, whose profile we were able to draw from our research, based on more than a dozen recently published studies [...]
Introducing “The Rise of the Conscious Consumer (and what it means for your brand)”
A white paper and article series – by Thierry Daher & Positive Solutions As we went through 2018, it gradually appeared to me that beyond the evident conflicts and divisions that seem to dominate our world, and cluster the news media headlines, there is in fact a deeper, powerful and [...]
“Climate . Change” Ep.6 with Jeffrey Sachs, Professor at Columbia University & Sr. UN Advisor on Sustainability
We are very proud to have interviewed Jeffrey Sachs for this 6th episode of our short film series "Climate . Change". Jeffrey Sachs is a University Professor at Columbia University and Sr Advisor to the United Nations on Sustainability. He exposes here the rapid downward spiral into extreme and violent [...]
“Climate . Change” Ep. 5 with José Miguel Bermúdez, CEO of Bound4Blue
We feel inspired to release Episode 5 of our short film series "Climate . Change" in which José Miguel Bermúdez, CEO of bound4blue, explains how his Barcelona startup has developed a collapsible mast and rigid sail system that will enable existing or upcoming merchant ships to use wind and save [...]
“Climate . Change” Ep. 4 with Dr. Elizabeth Latham, PhD, Founder of Bezoar Laboratories
In Episode 4 of our short film series "Climate . Change”, Dr Elizabeth Latham, PhD, Founder of Bezoar Laboratories, presents her patented innovation: a probiotic formulation fed to cows that reduces by 50% their daily emissions of methane, which is responsible for no less than 25% of Climate Change. An [...]
“Climate . Change” Ep. 3 with Alzbeta Klein, Global Head of Climate Business at the IFC (International Finance Corporation/World Bank)
We are proud to release Episode 3 of our short film Series "Climate . Change", featuring Alzbeta Klein, Global Head of Climate Business at the IFC - International Finance Corporation / The World Bank, who unveils the $23 trillion opportunity that climate change represents for tech companies, startups and financiers. [...]